Direct Mail Services in Memphis, TN
Paulsen Printing provides complete direct mail marketing services—from printing to mailbox. We handle design coordination, printing, variable data personalization, list processing, and USPS preparation so your message reaches the right audience at the right time.
Located in Memphis near the FedEx global hub, we offer faster delivery and lower postage costs than most print providers.
Why Direct Mail Still Works
In an age of email overload and digital ad fatigue, physical mail stands out:
- 4.9% average response rate for direct mail vs. 0.6% for email
- 70-80% of consumers find print marketing more memorable than digital
- 56% of consumers trust print marketing more than any other advertising channel
- Direct mail recipients spend 28% more than non-recipients
Direct mail isn’t old-fashioned—it’s a proven channel that cuts through the noise.
Variable Data Printing (VDP) for Personalized Campaigns
Marketing research shows that personalized, targeted direct mail consistently delivers higher response rates than generic campaigns. With VDP, we make your mailers more relevant, engaging, and effective by tailoring each piece to your customer’s unique preferences, buying history, and location. Whether you’re promoting a local event, special offer, or new product launch, personalization helps your brand stand out and encourages customer action.
Our Direct Mail Process
- Consultation: We discuss your goals, audience, and budget
- Design: Work with your files or get design recommendations
- List Processing: We clean and prepare your mailing list (or help you acquire one)
- Printing: High-quality offset or digital printing
- Personalization: Variable data applied to each piece
- Mail Prep: Sorting, bundling, and USPS documentation
- Delivery: Drop at USPS for delivery to your audience
- Tracking: Monitor delivery and response rates
EDDM – Every Door Direct Mail
Every Door Direct Mail (EDDM) lets you reach every address in targeted neighborhoods without purchasing a mailing list. Perfect for:
- Local business grand openings
- Restaurant promotions
- Political campaigns
- Community events
- Real estate farming
You choose the ZIP codes and carrier routes—we handle the rest. EDDM postcards start at just pennies per piece for postage.
Direct Mail Products
- Postcards (4×6, 6×9, 6×11, oversized)
- Self-mailers and tri-fold mailers
- Letters with envelopes
- Brochures and catalogs
- Newsletters
- Coupon mailers
- Snap packs
- Dimensional mailers
Mailing List Segmentation Options
- Geographic location and nearest business location
- Sales history and buying behavior
- Personal interests
- Demographics such as age, gender, race, income, and household size
Ready to launch a direct mail campaign?
Call (901) 363-5988 or request a quote.
We’ll help you target the right audience and maximize your marketing ROI.